Client: Merrimack College

Agency: Crackerjack

Project: Integrated digital and print campaign to help reach an ambitious goal

Services: Concept development, copywriting

Merrimack College had a mission to embark on the largest fundraising effort in the College’s history. To help them reach this ambitious goal, we developed the creative concept – Together for Good – and supported it with a fully integrated campaign. The result? They exceeded all expectations and raised $63.5 million.