Client: Workhuman

Project: Emails and social ads promoting a dynamic HR event

Services: Copywriting

As the world slowly emerged from the pandemic, planning for Workhuman Live began ramping up. The goal? Entice HR professionals—many of whom were working from home in sweatpants—to attend a conference in Atlanta. With the help of attention-grabbing copy (and A-list celebs), we motivated them to take action.